Hugh D. MacPhie, Principal

Hugh MacPhie is a strategic insight and communications professional who has delivered results for organizations needing the right message, a better understanding of their target audiences, and winning marketing and communication plans. A trusted advisor and strategist, Hugh has provided counsel to senior executives and Boards of Directors in a wide range of industries serving the private, public, and not-for-profit sectors.

People trust Hugh because he listens, gains an intimate understanding of his client’s problems, provides researched-based solutions, and delivers results.

Hugh’s clients value his strategic thinking, positive attitude, and relentless drive to seek a better answer to complex problems. His unique background includes working in brand management at Procter & Gamble, as manager of a communications unit within government, and as a consultant within a boutique research and public affairs firm.

Services that Hugh provides for clients include the development of strategic plans, communications and marketing strategies, and branding strategies. An accomplished focus group moderator, Hugh has received praise for his ability to draw fresh insights from research participants. Hugh also offers personal speech writing services to a select group of senior leaders within large organizations.

Hugh has been a speaker at communications industry conferences on the subject of strategy development, and he is a guest lecturer in the Richard Ivey School of Business’ Heath Sector MBA program. His articles have been re-printed by organizations including the Canadian Public Relations Society, and he has delivered presentations on brand building, working effectively with advertising agencies, and good writing.

Hugh prides himself on helping his clients to succeed within their organizations, and to reach their own career and professional goals. And he knows what it’s like to be the client, having worked for much of his career on the client-side.

Since founding MacPhie & Company, Hugh has served clients which include telecommunications firms, health care organizations, law firms, high-tech companies, financial services organizations, advertising agencies, national charities, management consulting firms, industry associations, and governments.