Market Research

We are great believers in data-based decision-making, and believe that good marketing and communications is as much a science as it is an art. We believe that a deeper understanding of a target audience yields fundamentally better results. And we love to apply market research techniques to both conventional and unconventional situations. 

Do any of these scenarios sound familiar to you? 

• You have a business problem and have a good idea of how to fix it. But you’re not sure how your target audience will react. You want to test out some ideas in a low-risk environment to get them right before going forward. 

• You are starting a strategic planning process and want to collect feedback on your performance from your colleagues and/or customers. Or you want to know what your employees think about your organization and the direction in which it is headed. 

• Your branding needs to be refreshed to appeal to your changing target audience. You seek fresh insights into the mindset of your audience, not only to learn what they think and feel about your positioning, but also why they think and feel the way they do. 

When we first begin a market research assignment with you, our mission will be to help you define your research objectives. Once the objectives are clearly defined we can help you select the most effective research methodology. 

We can help you with:

• Market research                                                                                                                          
• One-on-One Executive interviews                                                                                                
• Focus groups                                                                                                                    
• Development of polling questions                                                                                            
• Online surveys

 For information on how we can help you develop a targeted research program, please contact ben@macphie.ca

Testimonials

"We turned to MacPhie & Company for help solving a market research problem involving complex subject matter and which required an in-depth industry understanding. They were able to very quickly and thoroughly understand the issues involved, and our key research needs. This enabled him to moderate qualitative interviews that generated real insight for us." 

An Associate at one of the World’s Most Respected Management Consulting Firms