Brand & Culture

Over the past century, the science of brand management has evolved in sophistication and scope. Today, a new generation of organizations and individuals – from professional service firms, to not-for-profit organizations, to engineering companies – are using brand definition as a source of competitive advantage.

At MacPhie & Company, we believe strongly in the potential of brands as assets for organizations, and we are passionate about helping organizations to articulate who they are, and what they want to be.

Our brand definition methodology is flexible, and designed to create brand definition tools that work best for people within each organization. Our approach, which leverages our market research, group facilitation, and training and education experience, is what sets us apart. We work with you not only to define the brand of your organization, but help you to unlock its true value by helping it come alive in the culture of your organization.

To find out more about how MacPhie & Company can help clearly define and articulate your organizations’s brand, please contact Ben McDonald at ben@macphie.ca.

Testimonials

"Rebranding an established organization requires more than a redesign of a logo…it requires a fundamental shift in corporate culture. MacPhie & Company was an integral component of our organization’s rebranding strategy. From research to implementation, Hugh’s contribution of experience and professionalism helped us through change management, customer expectations and employee training, leading to a successful rebrand of our organization."

Director of Marketing and Communications of a Toronto-based environmental company.

"MacPhie & Company’s approach went beyond just defining our brand and the values associated with it. They also taught everyone from our finance team to our front-line call centre how to make it real in their everyday work."

Director of Marketing and Communications of a Toronto-based environmental company.